The key to leadership is knowing the latest trends and encouraging experimentation in a team to trial new formats that may add to the business. These new ads not only have the power to bring a brand's story to life but this snappy six-second format will tap into a content overwhelmed audience which in turn, will drive engagement. Jumping on this trend, YouTube recently launched its 'Six-Second Story Challenge', an initiative that spawned a host of incredibly inventive results: Having understood this new wave of behavior, Facebook announced its intention to launch six-second ads that will allow brands and businesses to tell a condensed story to their target audience - the Mini-Ad. However, as people become content weary, attention spans are getting shorter and shorter. So much so that companies actively using video benefit from 41% more web traffic than non-users. With traditional advertising struggling in today's digital landscape, companies need to consider fresh, inventive ways to connect with consumers and deliver their message as part of their digital strategy.Ī visual medium that yields great results, video continues to grow amongst marketing teams as a way to tell the tale of a brand or product. It’s not always necessary to rely on words to tell a story and leaders that can help direct their teams derive insight from data can help to tell a unique story as the demand for interactive content gains ground. With 15,298,283 views and counting, Google Trends grabbed the attention of a vast demographic and told a story that engaged consumers on a global scale.ĭata is key to developing good content and ultimately telling a story that resonates. As a result of this analytical approach, the brand delivered on its promise of offering marketers a means of understanding how to tap into the zeitgeist to launch more effective ad campaigns. An exemplary example of a visually striking data-driven storytelling comes from Google Trends.ĭuring its Lookback campaign, Google Trends collated its most valuable search data from the previous year and used it to create a video as an additional layer to its narrative. The average human processes images 60,000 times faster than text, and by using data to create visually stunning stories, brands will be able to grab attention, provide detailed solutions to problems and cut through the raft of noise online. Leveraging the colossal amounts of digital data available to create highly visual, engaging and targeted stories will prove incredibly potent from brands and companies in 2018 and beyond. 1) Data-driven storytellingīy 2020, 1.7 megabytes of data will be created every second, for each person on earth. In this article, we will explore how leaders can help ensure their teams are telling a compelling brand story that helps engage and influence customers. Customer needs change all the time and their behaviors shift meaning that leaders and their teams need to be aware of the marketplace, adaptable and agile in their approach to marketing their brand to consumers.įrom video to VR, social media and beyond, there is a host of mediums through which a brand can tell their story - and many ways to do so. To be able to do that, companies need clear leadership with a vision that is both innovative and intuitive. In fact, a recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times. Now more than ever, people strive to invest in a brand's narrative or story. Today's consumers and business decision makers are becoming less and less susceptible to sales promises and banner advertising.
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